The impact of AI in UX
In this keynote, Marwen explores the concrete impact of AI on the UX design journey, from user research all the way to handoff. Between dramatically faster processes, new possibilities for exploration, and the automation of repetitive tasks, he raises the real question: are we witnessing a true revolution in the profession, or a powerful yet manageable evolution? A talk that takes a step back from the hype to examine AI’s promises, its limits, its risks, and the central role designers must continue to play in creating truly human experiences.

